Our Approach

Reaching Your Goals

Playbook Marketing delivers the best performing products, knowledge, and advice from experienced and dedicated professionals, while focusing on what matters.

Brand Identity + Messaging

Your brand identity is more than your team’s logo, tagline, mission, goals, or even core behaviors. Your brand identity is your fan’s perception of the school and of your athletics, the heart and soul that helps you connect with your fans, your community partners, and employees in a meaningful and lasting way. Your brand identity is your most valuable asset as it sets the foundation for which all aspects of your business, including product/service quality, pricing, loyal customer relationships, and employee retention, are built upon.

Brand Identity

Brand Guidelines

Brand Awareness Strategy

Brand Messaging

Company Analysis

Competitor Analysis

Industry Analysis

Design Elements

Sponsorship & Partnership Management

Fan Experience + Engagement

Discovering how your company fits into the industry and specific markets, we position your brand’s unique value proposition within the minds of consumers so that your products and services are relevant and become the preference over other brands. Then, we harness the power of your brand identity and convey your brand promise and correlate messaging through every potential point of contact to help evoke emotion within key audiences making your customer experience memorable.

Marketing Strategy

Campaign Strategy

Brand Reputation Management

Ticket Purchase Experience

Website Interaction

Event Management

Public Relations/Media Relations

Marketing + Revenue Generation

We help you leverage the right types of advertising media to engage your fans, to create strength in your brand, increase your brand awareness, and drive action to grow sales, recruit employees, and reach your business goals. Each campaign is developed with your goals in mind and once executed, are closely monitored to ensure successful achievement of those goals.

Media Planning + Buying

Print banners, Literature, Collateral

Kudos From Our Customers

Featured Review

“MWC has been a great partner for several years and they continue to bring us great exposure each and every season! The entire staff is wonderful to work with!”


Wisconsin Timber Rattlers

Frequently Asked Questions

Here are a few of the more commonly asked questions we get. Your question may be among them. If it isn’t, please send us your question using the form on our Connect page.

What type of support do you provide my business on your products or services?

All of our products and services come with personalized support from our amazing team. We pride ourselves on providing the best customer service possible.

We are strong advocates of reporting transparency, which is why we have invested in a state-of-the-art dashboard* that provides you with robust reporting on your campaigns at all times. Think of an executive marketing dashboard that you can log into and see insights 24/7/365 on your marketing strategy.

At the end of the day, we are marketing consultants that are here to assist your business in any way possible and help you grow your business into everything you ever dreamed of it being. We will be there to give you honest advice and answers at every given moment.