A two-hour introduction to search engine optimization (SEO) for local businesses. Learn what it takes to be found in search engines, how to outrank your competitors, and be found online when customers and potential customers are searching for you.
Search engines are the leading way customers find businesses today.
Search engine optimization, or SEO, is an ongoing effort to ensure your business is visible to search engines.
But it’s crucial to understand how search engines see your site, and how customers and potential customers are looking for the products and/or services you provide.
What’s in it for you?
In this free introductory class, you will learn:
- How to discover EXACTLY what words and phrases your customers search for online
- How to leverage those keywords so they’ll find YOU instead of your competitors
- What your WEBSITE needs to improve your chances of being found in search engine results
- Other OFFSITE optimization to help you be more visible in search
- The role of SOCIAL MEDIA in search engine optimization
- How long it might take to rank on PAGE ONE of Google and what else to expect from search engine optimization
- How to TRACK the progress of your staff or outsourced providers, so you know you’re getting your money’s worth
For information on upcoming classes for business owners and managers, please complete the form below. We will only send the requested information and never share your email.
Who is this class for?
SEO School was designed for owners and managers of local businesses, with brick-and-mortar locations. This is not a class to teach do-it-yourselfers, but rather a high-level workshop designed to help decision-makers understand the actions and efforts that are needed to be visible in search engines. We focus on the skills you need to direct and evaluate the efforts of your SEO team (whether in-house or outsourced). You’ll understand the questions to ask and metrics to track (and how to track them).
Why do we offer free SEO classes?
Too many times we’ve heard business owners and managers say they just don’t understand what SEO is, why they need it, or if it’s being done correctly. In many cases, they’ve had a bad experience with an SEO company, that may have been due to a lack of understanding on their part.
Whether you have a in-house SEO team or you outsource to an agency, YOU need to know what to expect, how much effort and time it will take, and what your budget dollars will get you. If you don’t understand the basics, how will you know?
What’s in it for us?
Full disclosure: We provide SEO services, too, BUT this class is NOT A SALES PITCH. And there’s never an obligation to hire us. If we can help business owners understand the value of SEO, whether they hire us, improve their in-house team, or seek help elsewhere, we’ve made a positive impact on the business and the industry. That’s what’s in it for us.
Each class provides a ton of valuable information. At the end, we’ll tell you where to get additional help if needed or wanted.