Is Social Media Automation Right for Your Business?
If you’ve read multiple articles about social media marketing, then we’re willing to bet that you’ve also seen some advice along these lines: For the best results, have someone monitor your social media accounts all the time. Or maybe… Social media automation takes...
7 Mistakes You’re Making with Your Facebook Advertising Campaigns
In the world of social media sites, Facebook is the big kahuna. Sure, there are older sites – but it’s the biggest and gets the highest engagement. Facebook advertising has been around for a while, too, and you might think you’ve got it all figured out… Except you...
Winning with Effective Direct Mail
These days, digital marketing seems to get all of the attention. That’s with good reason – no company can afford to skip it given how reliant on the internet consumers have become. But what if you’re missing an opportunity connect with clients in a new way? Believe it...
What is Geo-Topical Authority and Why Does My Website Need It?
What do you want local consumers to do when they need a product or service that you provide? It’s hardly a mystery, right? You want them to think of YOU, immediately and without hesitation, as the best possible source of information (and products) in your area of...
Instagram Adds Business Profiles & What This Means for You
Let's face it - social media took the world by storm. And while it initially captured most of consumers, it also paved the way for the businesses to take part in the action too. And that is exactly what is happening on Instagram right now. As of April, this year,...
How to Grow Your Brand on Social Media Via Contests
We've all been there, trying to organize a contest on social media and ending up in total disaster with only a dozen subscribers and an prize that was wrote off as an expense rather than investment in traffic and conversions. What happened in these cases? It's quite...
How Local Businesses Can Drive More Revenue with Influencer Marketing
Have you ever watched a commercial featuring a big celebrity and wishes that you had access to the same resources that big companies do? You might not be able to get Tom Cruise to recommend your products, but that doesn’t mean that you can’t reap the benefits of...
7 Smart YouTube Hacks for Local Business
If you’re still caught up in the thinking that YouTube is nothing more than a place to watch cat videos, then you’re missing out on a significant opportunity to increase your digital reach and engage your followers. In fact, YouTube is the second-largest search engine...
5 Proven Strategies to Reach Mobile Users
You can’t go anywhere these days without seeing people staring at their smart phones – and if they’re not on a mobile phone, they’re using a tablet. Mobile devices are everywhere. If you’re still not convinced, chew on this. As of 2017, more people worldwide own...
Ways to Get More Positive Online Reviews of Your Business
At this point, you probably know all of the statistics about online reviews. More than 80% of all consumers say that they read online reviews before making a purchase or visiting a business. In fact, as a savvy business owner, you’ve undoubtedly heeded the advice...
Shoot by the Numbers: Video Marketing in 2017
By now you might be sick of reading articles about video marketing and why it’s a must for your business. That doesn’t matter, though, because it’s time for another one. If you’re not using video marketing, you need to ask yourself why. It’s not just a question of...
How to Promote Your Local Business with Instagram
If you’re tempted to dismiss Instagram as a marketing tool because it got its start as an app for sharing mobile photos, don’t. The truth is that Instagram marketing is on the rise, and the companies who use it reap significant benefits from their efforts there....